Building how products speak through graphic design, creative direction, and web design. Gwiza Loic is a Rwandan creative and entrepreneur from Kibagabaga. His creative approach carries forward through personal projects like RARI and Archive Gallery,as well as independent exhibitions. His work sits at the intersection of culture and structure, where visuals are decoded instead of simply being seen. He approaches design as a tool for change through communication, constantly exploring more precise, efficient, and intentional ways to connect ideas to people.Finding inspiration from all over the world, his work features strong typography that enhances communication. Campaigns like Stories From the Kid’s Album merch and Archive seasonal drops were not built just to look good they were designed to hold attention and move people from interest to action. read more

PORTFOLIO

RARI

RARI is a streetwear brand that he co-founded in 2022, with the slogan “WE DO IT REGARDLESS,”. encouraging individuals to stay resilient in pursuing their goals and ideas, even when the path is unpredictable. The brand communicates this message through clothing and events that bring the community together.

ARCHIVE GALLERY

ARCHIVE (ARCH) is a clothing brand that he started in 2025. With six collections and 72 items released so far, the brand focuses on color coordination, experimentation, and delivering exceptional streetwear, high-fashion garments, and collectible pieces.

icyacumi streetcon RARI magazine

A 56-page magazine featuring “THE RARI PROCESS,” showcasing the tools and different methods RARI uses to transform a simple concept into a final tangible product. It demonstrates the most effective approaches we have discovered for execution, making it useful for others dealing with similar creative processes.

RARI X KFK:

In 2026, RARI collaborated with “KID FROM KIGALI” on his first project’s merchandise line, “Stories From the Kid.” The collection featured a T-shirt and a pack of stickers. The collaboration was launched as a pop-up event at Bunz, Kimihurura, bringing the community together.

ARCHIVE WORK

With more than 500 projects and 3,500 hours in the archives, his work spans multiple niches, allowing him to diversify across different sectors, learn continuously, and serve through clear and effective communication.

BE WILLING TO LEARN NEW THINGS-ANTHONY BOURDAIN

Still in a constant process of learning, refining, and questioning how things are made and why they work. If something here connects with you whether it’s the way a project feels, how it is structured, or simply the intention behind it then it is probably worth a conversation. I am interested in work that requires thought, direction, and clarity. If you are building something and need that kind of approach, feel free to reach out.

loicgwiza@gmail.com