Gwiza Loic is a Rwandan creative and entrepreneur from Kibagabaga, working across graphic design, creative direction, and web design but more precisely, he builds how products speak. That approach carried forward. From winnaz to archive, fragile, jerseyplug to independent exhibitions, his work sits at the intersection of culture and structure where visuals aren’t just seen, but decoded. Campaigns like Stories From the Kid’s Album merch and Archive drops weren’t built to just look good. They were designed to hold attention, to translate identity, and to move people from interest to action.Loic approaches design as a tool for change through communication,constantly exploring more precise, efficient, and intentional ways to connect ideas to people. read more
@loic @rari.wdr @archive.com

PORTFOLIO

RARI

RARI is a creative platform and design studio that he co-founded in 2020. It’s a space where he explore the intersection of culture, design, and identity through projects that range from branding to creative direction. His work is driven by a commitment to clarity, intention, and a deep understanding of perception. He believes that design should influence behavior not just look good and he approaches every project with that philosophy in mind.

ARCHIVE GALLERY

Archive Gallery is an independent exhibition space and creative platform that he co-founded in 2021. It's a rwandan based brand focused on colors, textures, and patterns that are often overlooked in mainstream design.

RARI(ICYACUMI)-MAGAZINE

RARI(ICYACUMI) is a magazine that he co-founded as part of the RARI platform. It’s a publication that explores the conceptual level the creatives at RARI,go through while working on projects. It provided different references, resources, and good head space for the fellow creatives.

RARI COLLABORATION WITH KID FROM KIGALI

In 2026, RARI collaborated with Kid from kigali(kfk), one of Rwanda’s most influential musicians, to create a unique album merchandise campaign.

ARCHIVE WORK

A collection of commissioned pieces across different contexts. Each project focuses on solving specific communication needs while maintaining a consistent visual discipline.

If something here connects with you whether it’s the way a project feels, the way it’s structured, or simply the intention behind it, then it’s probably worth a conversation. I’m still in a constant process of learning, refining, and questioning how things are made and why they work. That means I’m open to stepping into new spaces, new ideas, and unfamiliar challenges not just to take them on, but to understand them and push them further. I’m interested in work that requires thought, direction, and clarity. Design isn’t just decoration, but a tool to communicate, shift perception, and create real impact. If you’re building something and need that kind of approach, reach out.

BE WILLING TO LEARN NEW THINGS-ANTHONY BOURDAIN

loicgwiza@gmail.com